Figuring out the Best Tools for Creating and Growing Your Online Presence

By Mostafa Razzak

An online presence is a must for today's businesses. With a few simple tips, your online business can shoot for the moon. - 4/15/2021

Mavatar CEO Ramps Up Blockchain Conversation

By Maurice Nagle

Bob Dylan so succinctly stated, "the times they are a-changin'," describing an era of upheaval and disruption. Today, technology is serving up a heaping helping of change; from the cloud enabling a new generation in engagement tools for marketers, to blockchain transforming ecommerce as we know it. - 3/15/2018

Ryan Stewman Reveals Simple Tips for Closing More Sales on Your Initial Call

By David Reimherr

Ryan is a five-time bestselling author, sales trainer, and entrepreneur. People throughout the industry call Ryan the "hardcore closer." Today, Ryan explains how to get everything you need to know out of your initial sales call and, of course, close more sales. - 3/1/2018

The 'Hardcore Closer' Explains How to Close More Sales Without Getting Pushy

By David Reimherr

Ryan Stewman is a five-time bestselling author, sales trainer, and successful entrepreneur. He is also a regular contributor to Forbes, Entrepreneur, and many other high-profile publications. That's why Ryan is known throughout the sales and marketing industry as the "hardcore closer." - 2/26/2018

RAD-INFO Offers Tips for Sales Success

By Paula Bernier

Selling is increasingly difficult. But, sales people can get customers' attention, forge relationships, and break through the noise. And, at ITEXPO last week, Peter Radizeski of consulting firm RAD-INFO Inc. explained how. - 2/20/2018

Leavitt Offers Tech Companies Marketing Tips

By Paula Bernier

Old marketing tricks no longer work, says Angela Leavitt, founder and chief of Mojo Marketing. That's changing the game for marketing folks at tech companies, she adds. Leavitt was the opening speaker during today's tech sales seminar at ITEXPO 2018 in Fort Lauderdale. - 2/13/2018

It's All Hands on Deck to Drive Successful Upgrades

By Amy Downs

According to Invesp, customer acquisition cost (CAC) is five times more expensive than retaining an existing customer. In order to offset CAC, it's important for your organization to continue upgrading and expanding current contracts. Cost savings and higher customer loyalty are two of the immediate… - 2/12/2018

Joe Pulizzi Talks Hot Topics from Content Marketing World 2017

By David Reimherr

Joe Pulizzi, otherwise known as the godfather of content marketing, is the founder of Content Marketing Institute, a world-leader in education and organization for content marketing. - 2/5/2018

Three Ways to Encourage Employee Buy-In for the Digital Workplace

By Special Guest

There's a good chance your employees aren't nearly as engaged as you think they are. In fact, a whopping 71 percent of employees are not fully engaged at work, and more than half are actively keeping an eye out for new job openings. - 1/29/2018

Your Digital Marketing Issues Might Be All About Leadership

By David Reimherr

What should you do if you're not getting the results you want from your marketing efforts? If you're like most businesses, you keep trying to find ways to promote your brand, your business, your products. - 1/22/2018

Influencers Have Taken Over Online Video

By Paula Bernier

Influencers have taken the online world by storm, and sponsored influencer content has drawn far more viewers than the content it aimed to promote? - 1/17/2018

Improve Conversion Rates by Appealing to People's Emotions

By David Reimherr

Many companies believe that in order to get conversions and sales they need to focus on facts and figures. The more data they have, the more people will be interested in what they have to sell. While data is an important part of the puzzle - it's definitely not the only one. Nor is it the most impor… - 1/8/2018

Go Vertical to Meet Your New Customer Goals in 2018

By Special Guest

In this overcrowded, ultra-competitive market, you'd think you'd need a megaphone or bulletin-sized billboard to stand out. The truth is, small businesses can skip all those flashy gimmicks - and still enjoy heaps of success - simply by going vertical. - 1/3/2018

Employees as Advocates and Cheerleaders

By Mandi Nowitz

It is one thing to come aboard a new job and be referred to as a "team player," but it is quite another to feel and see the contributions that you have made. A sense of community in the workplace makes employees feel empowered and appreciated, going onto spread positive messages about the employer. … - 12/29/2017

Employee Social Sharing Drives Marketing, Sales

By Paula Bernier

A new infographic illustrates the value of your employees' social media posts. According to the infographic, employee social media posts on average get double the click-through rates of company postings. - 12/27/2017

LinkedIn Predictions for 2018

By Mandi Nowitz

SocialMediaToday compiled several predictions as to what could come out of LinkedIn for 2018 and with less than two weeks until the New Year; it's the perfect time to see what may be in store. - 12/22/2017

Enhancing Social Media for Your Business

By Mandi Nowitz

Social media is not just for "those youngsters" anymore. In fact, it is actually a quite popular business tactic. In 2016, 74 percent of marketers said they planned to expand their social media advertising over a year-long time period. - 12/20/2017

Gini Dietrich on Developing and Sustaining Professional Communities

By David Reimherr

Gini Dietrich is the founder and CEO of Arment Dietrich, lead blogger at Spin Sucks, co-author of Marketing in the Round, and co-host of the weekly podcast Inside PR. - 12/12/2017

Linqia Releases 2018 Influencer Marketing Trends

By Mandi Nowitz

It is the last month of 2017 which means the season of predictions for 2018 is underway. Linqia released results of The State of Influencer Marketing 2018 survey, in which 181 marketers from CPG, Food & Beverage, Media, & Retail were surveyed. It demonstrated how brands and agencies plan to use infl… - 12/8/2017

The Best Free Social Media Analytics Tools for 2017

By Special Guest

Global social media marketing is now showing 37% penetration. In simpler words, there are around 2.80 billion users from all around the world, who are using social media sites. - 11/29/2017

Telecom CEOs Face Personal Risk When Reputation Attacks Occur

By Special Guest

When corporate reputations are damaged in today's unforgiving culture, individuals in corporate leadership take the heat as stakeholders seek satisfaction through blaming, shaming, and directing their anger and disappointment toward the most visible personification of the company they can find - usu… - 11/21/2017

Foot Locker and NIKE Leveraging Employee Advocacy to Drive Customer Experience

By Mandi Nowitz

Foot Locker announced an expanded relationship with shoe company NIKE that accentuates the emerging employee advocacy trend being discovered by many businesses as an extension of their marketing efforts. - 11/21/2017

Quinnipiac University Employs iPerceptions VoC Solution

By Paula Bernier

Quinnipiac University is using the voice of the customer solution from iPerceptions. Quinnipiac is a private institution 90 minutes outside of New York City. - 11/17/2017

Influential Marketing: How to Build Relationships and Influence Clients

By David Reimherr

Influential marketing isn't about creating a campaign that makes people buy your product. Actually, influential marketing is about building relationships with your customers. A quality relationship with existing and potential customers has way more impact and influence on them than any of the ads a … - 11/6/2017

How Customer Journey Mapping Fosters Cross-Functional Collaboration

By Amy Downs

Customers know when there is misalignment between various departments. When the right hand isn't talking to the left, it's apparent and it's the primary reason siloed organizations run into so many issues when serving their customers. - 10/30/2017

3 Non-Paid LinkedIn Distribution Strategies for B2B Marketing by Chuck Hester

By David Reimherr

Having a well-defined distribution strategy for B2B marketing on LinkedIn can tremendously improve leads and sales. LinkedIn is usually known to be a networking and recruitment social platform. - 10/24/2017

Social Media a Huge Player in Employee Advocacy

By Mandi Nowitz

There is no doubt that we live in a social media dominated world. Businesses are seeing the benefits of social media and have been encouraging employees to participate often. - 10/16/2017

Fake News: 5 Ways It Will Hurt Your Brand

By Special Guest

What is fake news, apart from some of Donald Trump's favorite words on Twitter? From hyper-partisan websites to clone copies of respected media sources, it's all these publications that convey fake or exaggerated information. Rumors have been around since the beginning of time, but in today's social… - 10/13/2017

Ann Handley Talks Omnichannel Marketing

By David Reimherr

On this week's episode, David talked to Ann Handley about her many accomplishments, focusing on her use of omnichannel marketing. - 10/10/2017

2 Mistakes You Can't Afford to Make When Building Buyer Personas

By David Reimherr

Building effective buyer personas can significantly improve your marketing efforts. Why make building your buyer personas harder than it needs to be? Avoid these 2 big tactics during your persona development. - 9/27/2017

Automated Social Media Enables Posts the Moment the Buzz Occurs

By Mandi Nowitz

Automated social media postings are now capable of happening in real time, at the exact moment the buzz hits. - 9/26/2017

Employee Advocacy: Does it Work?

By Erik Linask

A successful employee advocacy program has to be managed properly, and has to promote personalization and authenticity. - 9/21/2017

nFusz Releases New Video CRM Version

By Paula Bernier

nFusz Inc. recently came out with version 3.0 of its notifiCRM solution. This offering marries customer relationship management with interactive video in an effort to drive more sales. - 9/15/2017

How to Optimize Marketing & Sales in a Changing Digital Landscape

By Special Guest

The time for half-measures has passed. We've crossed the threshold into a digital-first marketing and sales landscape. Tomorrow's winners will be those that make bold, necessary investments today - and excel at these four things. - 9/8/2017

Your Content Marketing Will Be Right for Someone, but Not Everyone

By David Reimherr

To be effective with content marketing, you have to do more than just put generic content out there. That means putting your thoughts, feelings, and opinions in the public eye. - 8/31/2017

Employee Advocacy: Becoming the Amazon of Your Industry

By Erik Linask

While Amazon already has its standard affiliate program pushing its seemingly infinite list of products, this is an extension of the program to specifically harness the power of social media and social influencers. YouTube is a logical venue for the program, given the growing amount of time users sp… - 8/25/2017

Why Employee Advocacy Should Be Part of Corporate Marketing Strategy

By Erik Linask

Employees have been an untapped resource for business marketing and brand initiatives, despite the steady growth of social marketing and content distribution across social channels on which they are already active. - 8/24/2017

Employee Advocates - Your Untapped Marketing Resource

By Erik Linask

As a business, if you're engaged on social channels with customers and prospects - and if you're not, you should quickly examine your engagement strategy - why not also use an existing tool to further engage that same audience? Your employees are also active on these same social channels and offer a… - 8/18/2017

Chatbots and Apps Perfect for Small Business

By David Reimherr

Today, small businesses must keep up with consumer communications just like the bigger corporations. To do that, they must rely on artificial intelligence, like chatbots. - 8/7/2017

10 Ways to Increase Conversions on Your Site

By Drew Hendricks

Let's be real: as fun and challenging as marketing can be, the best strategy in the world doesn't matter if it doesn't result in conversions. Revenue is what keeps nearly all businesses afloat, so a lack of paying customers can spell danger for your organization. - 8/3/2017

Building the Trust Factor for Your Brand

By David Reimherr

A customer should see your logo or know your brand and feel confidence when they engage with you. One person that is more than aware of the power of trust is Bernie Borges. As the CEO of Find and Convert, Bernie is an expert at brand exposure and genuine lead generation. He is the author of Marketin… - 8/2/2017

Using Email for Shaping Influence

By Erik Linask

While there's been a unprecedented push towards social media marketing - and for good reason, given the growth of Twitter, LinkedIn, Facebook, Instagram, and other social applications as business tools - email, the tried and tested medium remains a crucial component to any influencer strategy. - 7/28/2017

Five Reasons You May Not Be as Good at Shaping Influence as You Think

By Special Guest

To enhance your influence, you need to evaluate your communication based on facts, not feelings. You need to get to the heart of what is really going on by experiencing your communication through the eyes and ears of your team and colleagues. - 7/19/2017

Understanding Branding Nuances for Creating Awareness and Shaping Influence

By Special Guest

We all know that brand image emanates from products, but there is much more that goes into building a positive brand experience. That includes knowing your customers and their needs and preferences, physical representations, and the overall experience when interacting with the brand, whether in-pers… - 7/17/2017

Four Simple Steps to Finding Your Brand's Voice

By Special Guest

The first and most important step to launching your own brand is finding your brand's voice. This is your brand's identity and it is what will be reflected everywhere, online and offline. This is usually a one-time thing and, therefore, you have to get it absolutely perfect. - 7/11/2017

For e-commerce CMOs, Great Traffic Management is Essential

By Special Guest

These days, chief marketing officers need to watch their website conversion rates like a hawk. It's a critical metric that means the difference between sales and abandoned carts. Whether your conversion goal is an online purchase or a qualified lead, every conversion brings you closer to meeting you… - 7/3/2017

Debunking the Video Marketing Myths

By David Reimherr

The Web marketing guru, Marcus Sheridan, sits down to discuss video marketing and adding videos to company websites. From sharing his thoughts on equipment to breaking down the how-to steps, he demystifies the process of creating a video. - 7/3/2017

Targeting Millennials Requires Different Influencer Tactics

By Steve Anderson

Marketing to millennials has always required different tactics, and these are several important points to know about targeting millennials with influence. - 6/29/2017

Using Social Media to Influence Consumers

By Andrew Bindelglass

Marketers need to be aware of just how much influence social media can have on customers. - 6/29/2017

Handling Social Complaints: Troll or Not Troll?

By David Reimherr

Many companies use social media and the Internet to handle customer service complaints. While this is convenient for consumers - and sometimes customer service departments - it is an equal opportunity for Internet trolls. - 6/22/2017

Impressive Speaker List Announced for 2017 Mobile Payments Conference

By Alicia Young

Today, Mobile Marketing & Today announced the keynote lineup and other confirmed speakers for the 2017 Mobile Payments Conference (MPC). The event, which is scheduled to take place August 28 - 30, 2017 at the Swissôtel Chicago in Chicago, IL, is aimed at an executive level audience from all parts of… - 6/20/2017

Instagram Helps Influencers Keep It Real

By Paula Bernier

Instagram is now providing tools explicitly designed for disclosing paid endorsements by influencers. - 6/16/2017

Survey Shows Growth of Influencer Marketing

By Andrew Bindelglass

Influencer Marketing Hub recently unveiled a survey detailing just how much influencer marketing has grown. - 6/16/2017

Boosting Your Conversions with Facebook Offer Ads

By Special Guest

For almost five years now, Facebook has allowed businesses to create Offer Ads to promote products or services. Countless businesses, startups and big-name brands have taken advantage of this opportunity to reach more targeted customers. - 6/7/2017

Tips for Marketing Your Business on Instagram

By Special Guest

In this day and age, businesses should have active Instagram accounts. This is because this social media platform has millions of users across the world. This offers businesses a ready market for their products and services. With the right tools, you can achieve your target profits within no time. H… - 6/5/2017

Influencers Have Taken Over Online Video

By Paula Bernier

Influencers are using video to reach and engage with massive online audiences. And smart brands, and media and entertainment companies, should pay attention to this important trend. - 6/2/2017

Social Media Essential to Influencer Marketing Success

By Andrew Bindelglass

The rise of ad blockers has made deploying a successful influencer marketing campaign more important than ever. - 6/2/2017

Why YouTube Celebrities Should Shift to Custom Mobile Apps

By Special Guest

To overcome the ad revenue obstacle, many influencers are now looking for new ways to monetize their content and expand their audience reach. However, YouTube only allows users to access a limited set of subscriber data, such as age range, general playback locations and device types. This data is in… - 5/22/2017

PR Teams Must Consider AI, Influencers, Millennials

By Paula Bernier

Artificial intelligence and machine learning, influencer marketing, and a focus on millennials are three prevalent trends we're seeing today. And they are three areas to which public relations teams should be paying attention this year. - 5/19/2017

JMRConnect Helps Companies Amplify Their Visibility

By Paula Bernier

The JMRConnect CEI platform recently garnered the Best Marketing Technology award from The Holmes Report at the In2 Summit in Chicago. - 5/15/2017

Musical.Ly Primed for Influencer Marketing

By Andrew Bindelglass

The popular music sharing app musical.ly is primed to be used for influencer marketing. - 5/12/2017

Using Market Influencers to Increase Retention

By Andrew Bindelglass

Marketers can leverage influencer content to make their own content more memorable. - 5/11/2017

Measuring the Effects of Influencer Marketing

By Tracey E. Schelmetic

To date, it has been hard to quantify influencer marketing. You know how many clicks your website gets. You know how many people open your marketing emails. Influencer marketing hasn't been so easy to track, and as the old saying goes, "If you can't measure it, you can't manage it." - 5/5/2017

'Fake Influencers' Having Increasing Impact on Influencer Marketing

By Steve Anderson

With "fake influencers" increasingly coming into play, influencer marketing users have to be more aware than ever. - 5/5/2017

Microsoft Links Dynamics 365 to LinkedIn for Influencer Marketing

By Tracey E. Schelmetic

The integration will be another excellent tool for the emerging practice of influencer marketing, which is comprised of new and innovative ways brands are engaging and influencing their audiences at a time where face time is at a premium and mostly exists within the realm of social media. - 4/28/2017

The Future of Technology in Influencer Marketing

By Andrew Bindelglass

Pepperjam conducted a study on the way that marketers leverage technology to build influencer marketing. - 4/28/2017

Influencer Content Helps Drive Customer Conversion

By Paula Bernier

Influencer content is climbing the value chain in marketing, according to the recently released "The Value of Influencer Content 2017" study. The paper by Linqia indicates that this content, which once lived exclusively at the top of the marketing funnel to drive awareness or engagement of brands or… - 4/28/2017

FTC to Influencers: Disclose Relationships for Endorsements

By Paula Bernier

The Federal Trade Commission this week revealed that it has sent more than 90 letters to so-called social media influencers. These communications reminded these athletes, celebrities, and others that truth in advertising standards apply to Instagram just as they do to other forms of media. - 4/21/2017

Influencer Marketing: Your New Value Driver

By Steve Anderson

The influencer marketing front is an increasingly valuable one for marketers; here's how to make sure you're using it to get the most value from it. - 4/21/2017

The Bottom-Line Value of Influencer Marketing

By Steve Anderson

Influencer marketing is a hot new trend in marketing, but just what value does it have? A new Linqia study reveals surprising points. - 4/13/2017

New Studies Consider Customer Acquisition, Experience

By Paula Bernier

Customer acquisition is the top priority for brand marketers this year, according to results of a survey conducted by data asset management solution provider Bynder. Meanwhile, a 2017 Dimension Data study indicates customer experience is the top strategic performance measure for 71 percent of the co… - 4/13/2017

Pepsi's Influencer Blunder Results in Backlash

By Alicia Young

Pepsi's poor decision to use Kendall Jenner as an influencer in its latest advertisement has resulted in backlash that could damage the brand's reputation. - 4/7/2017

Instagram Influencer Marketing a Nine-Figure Market

By Steve Anderson

Influencer marketing on Instagram clears the $1 billion mark, and may double that number soon. - 4/3/2017

Influencer Marketing Budgets Growing

By Andrew Bindelglass

A recent study from Marketing Dive found that budgets for influencer marketing are growing. - 3/30/2017

Tidal Labs Rolls Up New Influencer Marketing Growth

By Steve Anderson

Tidal Labs' influencer marketing content-as-a-service (CaaS) program sees impressive growth on a year-to-year basis thanks to a variety of factors. - 3/30/2017

#HASHOFF Promotes Organic Social Influencer Marketing

By Michael Guta

The new Amplified platform from #HASHOFF is going to be shaping influence with organic social influencer marketing through the paid media targeting of posts. - 3/24/2017

Adidas Taps Influencers to Drive Women's Apparel Sales

By Paula Bernier

Sports retailer Adidas has aligned with 25 female social media influencers in an effort to double its share of the women's sports apparel market by 2020. - 3/23/2017

What to Watch for in Influencer Marketing

By Steve Anderson

With the first quarter of 2017 almost up, here's what to watch for this year in influencer marketing. - 3/14/2017

Study Reveals Need for Successful Influencer Marketing

By Andrew Bindelglass

A new study from influencer marketing facilitators has found that consumer trust in brands has fallen immensely. - 3/13/2017

New Guidance Calls for Clarity in Influencer Marketing

By Steve Anderson

New guidelines from the Committee of Advertising Practice urge both influencers and influencer marketing practitioners to be open and honest about sponsored content. - 3/10/2017

Financial Advisors Need to Be Social

By Paula Bernier

Financial services companies can use social media as more than just a way to broadcast messages to their customers and potential clientele. They can leverage it to attract top talent, create new businesses, fill their sales pipelines, and position themselves as industry thought leaders. - 3/8/2017

The #KCASquad of Influencers Hits 2017 Kids' Choice Awards

By Alicia Young

Nickelodeon's 2017 Kids' Choice Awards will have a new element to them this year-the "KCA Social Squad" of influencers. - 3/3/2017

Brands Increasingly Turn to Influencer Marketing

By Steve Anderson

Influencer marketing is an increasingly popular target for brands to place marketing dollars in a bid to get their message in front of interested users. - 3/3/2017

Dovetale Uses Image Recognition to Unite Influencers and Brands

By Frank Griffin

Dovetale has launched a new platform that brings social media influencers and brands together based on image recognition and machine learning for YouTube, Instagram, Twitch and Twitter. - 2/24/2017

What to Know About Influencer Marketing

By Steve Anderson

It's a powerful new tool, but what are the important things to know about social media influencers and influencer marketing? - 2/23/2017

JMRConnect CEI Wins Best Marketing Technology for Its Effectiveness in Shaping Influence

By Erik Linask

Last night in Chicago, as part of its In2 Summit, The Holes Report named the winners of its 2017 North America In2 SABRE Awards. The program targets the customer engagement and marketing world, highlighting new and innovative ways brands are engaging and influencing their audiences at a time where f… - 2/17/2017

Influencer Marketing Pitfalls Amid NFL's Israel Visit

By Steve Anderson

A planned visit to Israel for several NFL players goes south amid discovery of influencer marketing plans. - 2/14/2017

Consumers Want Original Content: Enter Market Influencers

By Andrew Bindelglass

Facebook's new ad algorithms have left users craving more original content, offering a prime opportunity to leverage market influencers. - 2/14/2017

Businesses Need to Change to Embrace Influencer Marketing

By Laura Stotler

Businesses need to change the way they approach marketing to truly take advantage of the benefits of influencer marketing campaigns. - 2/9/2017

Innervate Releases Influencer Marketing Program

By Andrew Bindelglass

Innervate announced this week its new influencer marketing program, Gamesight. - 2/8/2017

Finding the Right Influencer

By Andrew Bindelglass

The number one factor marketers should consider when evaluating an influencer is their reach. How big is their audience? Who is in it? Marketers need to consider if an influencer is worth investing in based on how many people they reach, and if those people are in their target demographic. In conjun… - 2/2/2017

Australia Changes Influencer Marketing Standards

By Andrew Bindelglass

The Australian Association of National Advertisers has made changes to their policies surrounding influencer marketing - 2/2/2017

2017: The Year of Micro-influencers

By Tracey E. Schelmetic

Segmentation has always made sense in marketing, and it makes sense in influencer marketing. Micro-influencers will likely be able to create more targeted content which will resonate better with some prospects, leads and viewers. - 1/25/2017

The Challenges and Benefits of Influencer Marketing

By Laura Stotler

By choosing the proper influencers, companies and brands can get their messages across to a captive and engaged audience. To truly utilize and glean value from influencer marketing though, businesses need to make sure they are using the proper tools for measuring and managing campaigns and results. - 1/23/2017

JMRConnect Recognized for Influencer Marketing Platforms

By Alicia Young

The Holmes Report has named JMRConnect a 2017 North American Innovation & Insights SABRE Awards finalist in four categories: Best Agency Disruption; Corporate/B2B; Employee Engagement; and Marketing Technology. - 1/18/2017

The Rise of Influencer Marketing Over Print and Video Ads

By Tracey E. Schelmetic

The Internet is a big place, and digital marketers have had to work on narrowing their target audiences and their goals with a lot more skill. Enter influencer marketing. Last year, Google Trends found that influencer marketing surpassed print marketing for the first time. - 1/18/2017

FollowAnalytics Uses Machine Learning in Influencer Marketing

By Steve Anderson

FollowAnalytics' new Mobile Optimization Suite turns to both machine learning and predictive intelligence tools to help shape influence marketing. - 1/13/2017

Influence.co Launches Browser Extension to Find Influencers

By Andrew Bindelglass

Influencer.co has announced the launching of a new extension for Google Chrome to make it easier for brands and market influencers to connect. - 1/12/2017

Why Businesses Keep Turning to Influencer Marketing

By Steve Anderson

A look back at influencer marketing in 2016 shows much of why marketers will likely keep turning to it in 2017. - 1/6/2017

What's Next in Influencer Marketing

By Paula Bernier

TapInfluence has come out with its 10 influencer marketing predictions for the year ahead. - 1/2/2017