Firewire Surfboards Manages Nexus Exposure Across New Markets with Avalara

DURHAM, N.C., April 14, 2025 /PRNewswire/ -- Avalara, Inc., a leading provider of tax compliance automation software for businesses of all sizes, today announced that Firewire Surfboards is leveraging several Avalara solutions to manage nexus exposure and the increased administrative burden of sales tax reporting across multiple jurisdictions.

Since 2006, Firewire Surfboards has been dedicated to improving the surfing experience through innovative and quality products built with the conscious minimization of impact to the planet. As Firewire Surfboards has expanded its market presence through direct-to-consumer (DTC) and wholesale distribution, the challenge of managing sales tax compliance across states and international borders has grown increasingly complex.

Prioritizing seamless integration, Firewire incorporated Avalara tax compliance software into its cloud-based ERP system, Acumatica. Within just 30 days, the company automated sales tax calculation to state sales tax registrations, providing much-needed reassurance amid heavily impacted wholesale operations.

"As we've grow over the years and triggered new nexus thresholds, we needed to find a scalable, single source of truth solution to accurately and efficiently navigate the complex tax landscape," said Franklin Shiraki CFO, Firewire Surfboards. "Partnering with Avalara allows us to operate with enterprise-level sophistication while preserving small-to-medium-sized business agility."

Avalara's flagship solution, Avalara AvaTax, along with other sales tax compliance tools, empowers Firewire's accounting team to easily reconcile sales tax liability without expanding its workforce. In addition to Avalara AvaTax, Firewire also uses Avalara Exemption Certificate Management to manage over 100 exemption certificates, streamlining a previously manual process that was only completed once every three years.

"Customers like Firewire Surfboards can rely on automation from Avalara to grow and expand into new markets without additional personnel and costs associated with the headaches of manual tax compliance," said Liz Armbruester, EVP, Customer and Compliance Operations at Avalara. "We're proud to support Firewire as their online presence continues to grow."

Find more information about the Avalara and Firewire Surfboards success story here. To learn more about how Avalara automates tax compliance requirements for businesses, visit avalara.com.

About Avalara
Avalara makes tax compliance faster, easier, and more accurate, reliable, and valuable for 41,000+ business and government customers in over 75 countries. Tax compliance automation software solutions from Avalara leverage 1,200+ signed partner integrations across leading ecommerce, ERP, and other billing systems to power tax calculations, document management, tax return filing, and tax content access. Visit avalara.com to improve your compliance journey.

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SOURCE Avalara, Inc.

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