Quinnipiac University Employs iPerceptions VoC Solution

Institutions of higher education are getting smarter about brand representation and recruitment. For example, universities are now using tools to inform their website designs and other user experiences.

A case in point is Quinnipiac University’s selection and use of a voice of the customer solution from iPerceptions.

“At Quinnipiac University, we take pride in being consistently ranked among the top Higher Education institutions in the United States thanks to the quality of the education we offer and the breadth of programs available,” said Keith Rhodes, Vice President of Brand Strategy and Integrated Marketing Communications at Quinnipiac University. “iPerceptions provides us with a wide range of valuable expertise, from research design to in-depth analysis, that will help us get the most out of our customer feedback, evaluate and prioritize key initiatives, as well as help us determine the lasting impact that our website has on our visitors, including prospective students.”

Quinnipiac is a private institution 90 minutes outside of New York City. It’s considered by U.S. News & World Report as a top regional university in the Northern part of the U.S.

The university has 7,000 full-time undergraduate and 3,000 graduate and part-time students. And it has Schools of Business, Communications, Education, Engineering, Health Sciences, Law, Medicine, Nursing and College of Arts and Sciences.

As for iPerceptions, it’s been a voice of the customer solution provider since 1999. Its platform enables organizations to understand the intentions, needs, and expectations of their website visitors.

Duff Anderson, co-founder and senior vice president at iPerceptions, commented: “It’s crucial to understand the needs and expectations of students, parents, and faculty members so you can provide them with the most relevant, informative, and engaging experience. iPerceptions is excited to leverage our extensive experience in the higher education space and in collecting the Voice of the Student so that the team at Quinnipiac University can gather and analyze feedback from their community, and deliver a digital experience that aligns, supports and builds on Quinnipiac University’s goal to deliver a superior higher education experience.”